#EANF#[EXTRACT]
All Eyez on Ford: Tupac Shakur poetry used to market Fusion
Posted Dec 4th 2012 8:58AM
CommentsAdd
Tuesday, December 25, 2012
All Eyez on Ford: Tupac Shakur poetry used to market Fusion
source:ca.autoblog All Eyez on Ford: Tupac Shakur poetry used to market Fusion#EANF#
source:ca.autoblog
There are plenty of fans of Tupac Shakur who would have no idea that the rapper who sang "How Do You Want It" and "Str8 Ballin'" could also do a pretty good Langston Hughes with poems like "The Rose that Grew from Concrete." Someone at Ford did, though, and has used the poem from the late West Coast wordsmith to pitch the 2013 Fusion to wider audiences.
Ford not only calls the one-minute spot a "riveting message to the African American community," but says the poem is the "perfect description for the way the new Fusion's design came to be." You can let us know if you've been touched after watching the video below.
RWD Lincolns are coming, fate depends partly on MKZ success
source:ca.autoblog RWD Lincolns are coming, fate depends partly on MKZ success#EANF#
source:ca.autoblog
Posted Dec 4th 2012 11:01AM RWD Lincolns are coming, fate depends partly on MKZ success
Related Gallery2013 Lincoln MKZ: New York 2012
The product portfolio at Lincoln may seem a bit sparse at the moment, but if a report is to be believed, new products are on the way. TheDetroitBureau.com spoke with sources at Lincoln and Ford, who claimed the American premium brand is working on, perhaps more than one, rear-wheel-drive vehicle.
Lincoln would likely platform-share with the next-generation Ford Mustang to develop those RWD offerings in the early going. Moving forward, the report indicates that Lincoln could take the lead on other rear-drive projects in the future. As the RWD architecture continues to take shape, "most or all" of the front-wheel-drive portfolio will also be offered with all-wheel drive as an option, ala Audi.
But wait, there's more! The report also suggests that a replacement for the full-size MKS is on the way, as well as a new Navigator and a luxury crossover based on the current Ford Escape.
These plants sound bold and optimistic, but they all hinge on the performance of the MKZ. Ford CEO Alan Mulally has not been shy about the possibility of abandoning Lincoln if things don't turn around soon. Currently the only all-new product in the brand's stable is the MKS, and it will need to be an immediate sales success for any talk of any future product to come to fruition. CommentsAdd
Subscribe to:
Comments (Atom)